Doing things right

Working with nature…

The beauty of wool is its simplicity. Wearing wool means to dress in a natural and environmentally friendly way and represents a synergy between animals and humans At the end of a wool garment’s life, it will naturally decompose, giving nutrients back to the Earth. 

We believe that ethical farming plays an essential role in all aspects of this cycle. Our merino wool is sourced from Argentinian farmers committed to exceptional standards of animal welfare, responsible use of land, and sustainable farming. 

These farmers are passionate about maintaining healthy sheep. Grazing on extensive grassland terrain, these merino sheep are free range animals, consuming a simple blend of water, air, sunshine, and grass. This is also reflected in the high quality of our merino wool, which is exceptionally soft and often mistaken for cashmere!